Step by step: write the perfect job offer

If you have ever been faced with the task of drafting an employment offer, you already know that this is not a simple procedure. This is about attracting the best, those who not only meet the requirements, but who also share the DNA of your company. And for that you need an offer that shines brighter than the others! Here's how to do it, step by step, without complications and with guaranteed results.

The Art of an Irresistible Job Offer

Before you start writing, be clear about one thing: your job offer isn't just a list of tasks and requirements. It's your calling card to talent looking for their next big challenge. So forget about robotic, dry language. We are going for something that attracts, that convinces and that really captures the interest of your future employee.

Step 1: Collect all the information

Before you write a single word, be clear about what you need to communicate. Make a list with:

• The responsibilities of the position.
• The essential and the desirable requirements.
• The benefits and conditions you offer (salary, hours, extras... you know that all this matters a lot).
• The steps of the selection process.

Without this basis, your offer will remain lame and will not convey professionalism.

Step 2: Design a clear structure

Nobody wants to read a kilometer-long block of text. Divide information into well-organized sections. For example:

• About us: Who you are and why working with you is a great opportunity.
• The role: What the person who joins the team will do.
• What we are looking for: The skills and experience you need.
• What we offer: What will make no one want to miss this opportunity.
• How to apply: Explain the process clearly and directly.

Step 3: Speak Clearly and Connect

Your language must be professional, yes, but also human and close. Avoid generic phrases such as “teamwork skills are valued” without giving specific examples. Better something like: “We're looking for someone who enjoys collaborating and adding ideas in team meetings.”

And don't forget to show empathy. Think about what the perfect candidate is looking for and say it clearly: “We know that work-life balance is key, which is why we offer flexible hours.”

Step 4: Avoid noise

Yes, you want to impress, but sometimes (or almost always) less is more. Don't get lost in irrelevant details or use complicated words just to seem more professional. Keep it clean, direct and to the point.

Step 5: Include the essentials

You can't forget the basics:

• Name of the position.
• Location or mode of work (remote, hybrid, face-to-face).
• Salary (or at least an indicative range, no one wants to go blind).
• Type of contract.
• Deadline to apply.
• Ideal date of incorporation.

Step 6: Make the instructions for applying clear

Nothing frustrates a candidate more than not knowing how to submit their application. Specify if you need a CV, cover letter or any other material. And make it easy! Forget lengthy or confusing processes that will only scare away talent.

Step 7: Review and polish

Before you publish, review the offer. Ask someone you trust to take a look at it to make sure everything is clear and error-free. And if you can, have someone outside your company read it to see if it's really attractive.

Take advantage of technology to optimize the process

You can also rely on tools powered by artificial intelligence that make this step faster and more optimized, improving the quality of the results.

With the tool of multiposting by Velora, you will be able to establish the requirements of the position and our generative AI will be responsible for drafting the vacancy adapted to what you need. In addition, you can save the templates for the different positions and publish the vacancies on different employment portals simultaneously in a few clicks.

Remember that the job offer is the first filter. If you don't get the right attention, you might miss out on the best talent. Give care, creativity and professionalism to every word. After all, your offer is the mirror of your company.

And now, What are you going to do differently in your next job offer? 😉